Marketing is Art or Science?Is marketing an art or a science? The answer is yes. Marketing is both art and scienceDoes marketing depend on intuition and creativity? Or does it depend on analysis and measurement? Read and decide for yourself.Enjoy opinions and counterpoints about the art and science of marketing.Marketing as an Art Marketing is an art because marketing is about understanding the nuances of human behavior. Beauty is in the eyes of the beholder. Beauty is art.Marketing is an art because marketing is related to creating product demand. Some needs are immediate, and some are in the future. You can try to use science to predict the future part, but you might choose some numbers based on art. We always attribute the unknown to art.Data can be used to understand a lot of neat things, but one of the things artists are good at is understanding people, what people want to read, see, and experience, and how they want to experience it.Regarding human nature, there are certain intangibles that are easier for artists to capture than scientists. Try to define the ideal customer only by buying habits and raw data, and what you get is a very black and white, not very useful description. However, combine these data with the artist’s intuition, and you will have a lively, well-breathing person-buyer role.Although there is a good logical framework for writing and design foundation, the complexity of GREAT art goes far beyond logic. Really attractive marketing campaigns cannot be based on data alone...but they also cannot exist only with the artwork.Marketing is an art because there are brand problems that are difficult to measure. In order to obtain a good return on marketing investment, innovative methods are needed. This means you need to apply marketing art. It is difficult to measure, but it is necessaryMarketing as a scienceMarketing is a science because marketing is about measuring and analyzing numbers. How many prospects do you have? How many people read your message? How many buyers have you converted? How much do they spend? How many people buy again? These are mathematical questions and answers that are essential to your marketing success. Mathematics and accounting are important sciences of your business.Without data, you will not be able to get real results. There is no doubt that collecting, analyzing, and processing raw data is the driving force for the iterative process and bringing real growth to the enterprise.From creating buyer personas to increasing conversion rates to A/B test titles, marketing without data is just a guess. Every model, system, and hunch in marketing must be tested and improved to steadily rise to the top of the food chain. If there is no scientific process, then all perfect data will be wasted.Of course, if there are no full-time writers, designers, and other visionary experts to transform raw information into human-centered things, the data obtained from marketing science will not be able to unlock its full potential. Take us toMarketing is a science because marketing is about understanding and influencing behavior. Psychology is a behavioral science that studies how people respond to certain stimuli in a predictable way. This is similar to Newton's third law-causality. For every marketing activity, there will be a response. Science is expecting a response to your actions.Marketing is a science because the most common question is "how much should I spend on marketing?" Business owners and accountants want the answer to this question. This is a good question, but the more important question is: "What return can you get from your marketing investment?" This is an important question that can be measured just like science."Marketing is the science and technology of exploring, creating and delivering value to meet the needs of the target market"In order for marketing to be successful, it needs to cleverly blend science and art. But what is the scientific and artistic part of marketing? A lot has been written on this topic. However, in view of the rapid development of technology, various opinions are emerging to keep the topic lively.In the past few years, the way marketers work has undergone profound changes. With the advent of new technologies, the previously advertising-led marketing has now been driven by digital channels, social media, and more precise measurements that have been made through modern technology. "Modern marketers" are at a loss. At least obviously, the scientific aspect of marketing is developing.Conclusion There seems to be overwhelming evidence that marketing is not only an art but also a science. Scott's first two principles are all about processing data. Vendors, analysts, consultants, experts, bloggers, and all marketing and meta-marketers are talking about data, big data, analytics, web analytics, and big data analysis. They are all in trouble to compress these terms into their content marketing.There is data everywhere, or data mining is done where there is no data currently. The information age is slowly becoming the data age. Big data will translate into profit expectations, not to mention big profits. This is a huge mistake. The data itself cannot achieve any purpose. Certain keen brains must think carefully before discovering some valuable information useful to the organization. Creativity is needed to make data full of life. Finally, I want to say that creativity is like life and science is like the main body of marketing.Of course, the debate between science and art may continue. Is it art? Is it science?I believe that many marketers try to portray marketing as art when they cannot measure results. Therefore, they gave up responsibility for their marketing plan. They believe that marketing is omnipotent. Many self-proclaimed brand experts talk about brand art but refuse to face the science of measurement.Is marketing a science or an art?I believe this is both art and science. Most importantly, science should lead and measure; art should inspire and create.That is the art and science of marketing.