Online marketing is the practice of using web-based channels to disseminate information about a company's brand, products, or services to its potential customers. The methods and technologies used in online marketing include email, social media, display advertising, search engine optimization, Google AdWords, etc. The purpose of marketing is to attract potential customers by spending time reading, searching, shopping, and conducting social activities on the channel.Competitive Advantage
Taking a competitive advantage is a necessary part that influences your buyer decision making. It also helps to better understand the product and your company, as it plays an important part of your marketing efforts. Competitive Advantage helps in creating choice architects about your brand and product you are offering. Millions of people are using online media one way or the other which is another great opportunity over traditional marketing means.More visibility:Online marketing strategies such as search engine optimization (SEO) make it easier for you to find your business on the channels your customers use most often. People are more likely to investigate the options that appear first in search results. Therefore, when you gain visibility online, they are more likely to check out, interact with you, and purchase items from you.Attract target visitors:Through traditional marketing methods, you want your target audience to see your promotional activities. However, with online marketing, you can attract target more new potential customers, and these customers now need what you have and offer the best.In addition, you don’t need to make a deal there, because digital marketing can be done in an automated and targeted way.High-quality website traffic:Various marketing practices including local search engine optimization (SEO), social media marketing, and paid advertising all involve positioning. Positioning refers to narrowing the focus of work and attracting only those who are most interested in the company's work or offer.If you have a website, then this targeted effort will attract high-quality visits to that website. If your work is broad and does not target any specific audience, then you will see more engagement and more sales there.