What is Google My Business?Google My Business is a tool that allows you to manage and optimize your business profile on Google. Therefore, to explain what "Google My Business" is and how it works, first make sure that we clearly understand what "Business Profile" is.Your company profile is what Google calls your Google company listing. Business information will be displayed in local results on Google Maps and Google Search.

Google My Business (GMB), formerly known as Google Local Places, is a way for businesses large and small to manage their presence in Google products (including Maps, Google +, Google Local, and Google search results themselves).After you create a "Google My Business" profile, the system will automatically create a Google+ page for your business. This page acts as your company’s social profile, sharing information about your company, such as the company’s business hours, contact information, local maps, etc. You can use this page like any other social page and publish content to attract audiences, you can participate in it to promote your business or brand.

The GMB dashboard can now display insights about your business’s Google+ page activity, including clicks, impressions, and can be easily accessed and integrated with Google Analytics and Google AdWords.Your "Google My Business" profile can also be managed by multiple users and multiple user types (including the owner of the profile and designated managers and communications administrators), each with different privileges.When users search for terms related to your business, your business may appear in the local search "package" and/or even appear in the "Google Knowledgegraph" panel on the right side of the search results page (displayed for business ).

In short, GMB is a way for small businesses to control the information that Google displays about their business.Why it is so useful? Google My Business allows you to list your business location on Google Maps and local search results.You can display important information about your business, including business hours, contact numbers, or website links.Recently, Google also released a new feature that allows you to post links to articles or upcoming events.Listing is free, and all companies should treat it as a necessity. "If your company is an online company and does not have a physical store, you should still consider having a "Google My Business" page"Google’s entire business model is undoubtedly the only best search engine. If you can’t find what you want, every time you search Google, you might end up trying other search engines! Therefore, everything Google does is for the convenience of searchers.If potential customers are just looking for your company’s phone number, address, or business hours, they don’t need to click through to your website-these details are provided in your "Google My Business" list. Search results.Google My Business is very important for local SEO. It can make your business information appear in local search results to inquire about your products or services. Even broad queries with a large search volume can display local results in the three packs, which are available to small business owners.

Through "Google My Business" list, customers can view your business and leave feedback for others to view. This way, not only can you honestly evaluate what you have done and what you might do better, but you can also find a beautiful star system next to Google’s business.As long as you provide quality products and quality experiences, as time goes by, you will start to collect more reviews and higher overall ratings (replying to reviews can also help).This is especially useful when there are competing companies nearby and you need to gain a competitive advantage.Google My Business page is not complicated, but very important.

Although you may feel that you only need to browse one more page, Google My Business should be one of the most important pages.It only takes a few minutes to set up a basic Google My Business list, so make sure you do-it-you can see the usefulness of it immediately.