SEO stands for Search Engine Optimization SEO is a very unique way of making your web address search friendly with the help of proper content optimization as a tool.SEO is a subset of search engine marketing strategy. How do search engines work?The search algorithm is designed to display exact relevant authoritative pages and provide users with an effective desired search experience. Optimizing your website with proper content can help your page rank higher in search results. The major context of SEO lies with Text Material on the website.Strategy- As an Internet marketing strategy, SEO is considered to be one of the most heavier strategies to work. It’s all about how search engines work, computer programming algorithms that indicate search engine behavior, what people search for, the actual search terms or keywords typed in the search engine. Basically, the search engine is specifically targeted at the audience.Crawl- Crawling the name says the process of extracting all web pages linked to a website. This task is performed by a software called "crawler" or "spider" (or Googlebot in the case of Google).Page Index- The process of creating an index for all obtained web pages and storing them in a huge database, which can be retrieved later. Essentially, the process of indexing is to identify the words and expressions that best describe the page and assign the page to specific keywords.Why is SEO important in marketing? When it comes to digital presence, SEO becomes one of the first major strategic actions, because people conduct trillions of searches every year and usually find information about products and services for business purposes.As the name suggests, Search can be utilized as the main platform to list out your online company, service, or brand presence digital traffic and complement other marketing channels. It will also give you a high competitive advantage over competitors' websites, which can have a significant impact on your profits.Benefit of SEO SEO can help you improve your website ranking in search engine results, it really matters when your business presence is online through the website. However, if you are not satisfied, read on to learn about the five biggest benefits of optimizing your website for search. SEO drives more organic traffic One of the biggest benefits of SEO is that you can bring a lot of targeted organic traffic to your website through popular search engines (such as Google, Bing, yahoo, etc.). It may also help to get a loyal clientele base.This is one of the best tools to get filtered web user traffic which in turn helps you generate more sales through your online content business tools or call to actions.This will also help to get engagement with the crowd available on social media. Getting a website on top ranking is really very impressive and helps to build confidence amongst your customers.With proper Seo If you write high-quality content related to specific keywords, your page will always be in the top 10 search results, and you can always expect a lot of organic traffic to visit your page.Therefore, if you are not focusing on the SEO of your website, then this is the best time to start.SEO helps reduce other promotional expensesIf an online business wants to succeed, people need to be aware of what you are doing and SEO of your website is very important in conveying your message to a larger population. SEO will help you get more people to visit your website for no additional cost. If you do proper SEO on your web pages, you don’t want to spend any money to make your website appear in search results.SEO Helps Free PR marketing as wellAlthough SEO and PR seem to be completely separate marketing strategies, you can combine them to maximize their respective effects. One effort will bring another effect as well in almost a few days.Getting links from well-known websites is a major part of any SEO strategy. This means that one of the biggest components of the work of an SEO professional is to identify opportunities for placement or coverage on industry blogs, news publications, and other related websites.Considering that the PR strategy mainly revolves around attracting well-known publications and influential people to talk about your company, this presents a huge opportunity. When you use link building research to find new ways to make your brand stand out in front of consumers, you can more effectively distribute content to potential customers and customers.SEO builds website trust and authorizationWe all know that Google will not rank spam or low-quality pages higher in search results. Google’s search algorithm is well-written to filter all low-quality web pages and provide the best results for each search. Therefore, users trust Google and the results displayed in the search results.If users have viewed your webpage many times on Google, they will definitely think that the website contains some useful information for me, so they will indicate feature references on your website. This will result in your website attracting more subscribers and fans without any additional fees and promotions.In this way, SEO is really working as a proper strategic tool towards making your online presence for longer time and make it easy to maintain your branding.