In the past few years, infographics have gained a lot of popularity on the Internet, especially on various social media sites (such as Facebook, Twitter, and Pinterest). Although others have written about infographics, they are still a popular medium to promote your business and increase social share.Because of the success in delivering information quickly and simply to the target audience, many companies and organizations have shown interest in infographics. Exciting and useful infographics can truly generate a lot of unique traffic for a website. First, let's understand what is infographics?Infographic is a perfect combination of design, writings, and analysis, and are very suitable for infographics, a visually compelling communication medium that is well done to convey complex data in a visual format that may be viral.They acquire deep data and present it in an intuitive way."Information graphics" is an effective way to combine the essence of the text, images, and design to represent complex data that tells a story to be shared.Infographics have been around for many years, and many easy-to-use free tools have recently been added, making the creation of infographics available to most people.Social media sites such as Facebook and Twitter also allow personal infographics to be distributed to many people around the world. Infographics are widely used in the era of short attention span.In newspapers, infographics are often used to display the weather, as well as maps, site plans, and charts used to summarize data. Some books consist almost entirely of information graphics. Benefits of infographics : They are persuasive and compellingPeople like information, especially statistics, numbers, and numbers. Infographics are great for summarizing large amounts of data into an easy-to-view and persuasive format.Audiences will not only appreciate the perfect format of your message, but they will also find your message more credible and compelling.What makes information more attractive is its ability to be understood. Infographics are good at helping people integrate data. Men’s visual expressiveness can help them quickly gain the insights they need, thereby adding a lot of value to your content. They attract more visitors to your websiteIf your infographic is beautiful and eye-catching, it will naturally bring more traffic to your website. Every "click" or "share" will make a person see your content, and nowadays, people are more likely to share visual content.However, like most content marketing products, it is more about its purpose, how it is written, and where to socialize, thereby affecting its ability to attract more website visitors.When you create an infographic, make sure to keep the search in mind when creating it. Make sure to use the correct keywords.Make sure you have a deep understanding of the details about the role and make sure you know how to plan to release the infographic to the world. They prove that you are an expertWhen you share knowledge through infographics, you can not only position yourself as an expert, but you can also improve the reputation of your brand. The research required to produce fascinating infographics requires time, knowledge, and experience, and the reader will not have this information until you provide this information to the reader.Readers will appreciate the newly discovered knowledge and trust you as an expert next time the subject comes up.Infographics allow you to combine your own research or research that you have collected visually. Your potential customers will connect your ability to communicate stories and data visually, which helps them to recognize, like, and trust you and your company.As we mentioned in the previous articles, when your potential customers know, like, and trust you, they feel safe and are more likely to complete the sales cycle faster and check out more frequently. They are portable and easy to embedFrom a more technical perspective, one of the greatest benefits of infographics is its portable and embeddable design.When you include the embed code in the uploaded or published infographic, others can easily share your content by embedding it directly into their web page. Then, the embedded infographic will automatically link back to your site, bringing readers from other sites to you.Make sure you know what you want them to do when they arrive. Web page clicks are one of the important signals sent to Google, indicating that your web pages provide valuable content. If people are visiting your page and then leave or bounce, it means you are telling Google that this page is of low value.Make sure you have links to other pages, other content offers, and other conversion points that can enable visitors to advance in the buyer’s journey, make them more qualified for sales, or convert anonymous visitors into sales leads for the sales team. They are easy to track and analyzeLast but not least, infographics are easy to track and analyze. This allows you to monitor the success of the infographic and determine whether it is valid. This will also help you understand what type of content your readers want, which will help your future infographics succeed.Key indicators related to infographics are similar to other forms of content.If the infographic is closed, you will want to track CTAs (call to action) clicks. You need to track the view of the associated landing page and then track the conversions on that specific landing page.You should track the share of content on social media and specific clicks from various off-site sources such as referral pages, social networking sites, and any advertisements or remarketing you may have already a place on landing pages.If you are not satisfied with the content, view, download, and share as key performance indicators. If you want to be fancy, you can set up some revenue attribution tracking and reports to see the influence of the infographic on attracting potential customers, and then correlate the revenue with their infographic experience.