Meaning
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Ad
Ad is best representation of your brandAd Manager
Advertising managers have fast-paced and creative jobs! They are in charge of planning and directing the advertising campaigns for companies - their main goal is to promote interest in a product or service.Advertising
Advertising is a marketing tactic that involves promoting a product, service, or brand through paid communication channels such as print, broadcast, or digital media. Advertising is a key component of marketing and is used by businesses to reach and influence their target audience.Ad
Ad is best representation of your brandAd Manager
Advertising managers have fast-paced and creative jobs! They are in charge of planning and directing the advertising campaigns for companies - their main goal is to promote interest in a product or service.Advertising
Advertising is a marketing tactic that involves promoting a product, service, or brand through paid communication channels such as print, broadcast, or digital media. Advertising is a key component of marketing and is used by businesses to reach and influence their target audience.Visual Hierarchy
The organization of the design elements on a landing page so that the user’s eye is guided to consume each aspect in the order of intended importance.Viral
In the context of marketing, viral refers to a phenomenon where a piece of content, such as a video, image, or article, quickly and widely spreads through social media, email, or other online channels, often through the efforts of consumers sharing the content with their own social networks. The content can become viral due to its entertainment value, humor, emotional appeal, or relevance to a particular audience. Viral marketing has become an increasingly popular strategy for businesses looking to generate buzz and increase brand awareness. By creating content that is highly shareable and engaging, businesses can reach a wider audience and potentially attract new customers. Viral marketing campaigns often leverage social media platforms such as Facebook, Twitter, and Instagram to encourage sharing and engagement.Video marketing
Video marketing refers to the use of video content as a marketing tool to promote a brand, product, or service. Video marketing can take many forms, including product demos, customer testimonials, brand stories, explainer videos, social media ads, and more. Video marketing has become increasingly popular in recent years, as it allows businesses to convey their message in a more engaging and memorable way than traditional text-based content. Video content is highly shareable and can be easily distributed across social media and other online platforms, making it an effective way to reach a wide audience and generate brand awareness.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.User Experience (UX)
How a user feels when interfacing with a system such as a website, a web application, or desktop software. UX often determines how well a website converts or how much time users spend on a website or application.User Interface (UI)
Everything is designed into an information device that a user may interact with. This includes display screens, keyboards, user interfaces of applications and websites.User-generated Content
Content created by your consumers about your company or industry that you can reshare to your community.Unique Selling Proposition
Unique Selling Proposition also known as USP, which is a marketing term that refers to a distinctive and unique quality or feature of a product, service, or brand that sets it apart from competitors and makes it more appealing to customers. A USP can take many forms, such as a superior product design, exceptional customer service, a low price point, a unique feature or benefit, or a strong brand image. The key is that the USP must be unique and meaningful to the target audience, and it should be communicated clearly and consistently in marketing messages and branding efforts. By highlighting a strong USP, businesses can differentiate themselves from competitors, attract new customers, and build customer loyalty. It is an important part of developing an effective marketing strategy, as it helps businesses to clearly communicate their value proposition and stand out in a crowded marketplace.User Experience (UX)
How a user feels when interfacing with a system such as a website, a web application, or desktop software. UX often determines how well a website converts or how much time users spend on a website or application.User Interface (UI)
Everything is designed into an information device that a user may interact with. This includes display screens, keyboards, user interfaces of applications and websites.User-generated Content
Content created by your consumers about your company or industry that you can reshare to your community.Unique Selling Proposition
Unique Selling Proposition also known as USP, which is a marketing term that refers to a distinctive and unique quality or feature of a product, service, or brand that sets it apart from competitors and makes it more appealing to customers. A USP can take many forms, such as a superior product design, exceptional customer service, a low price point, a unique feature or benefit, or a strong brand image. The key is that the USP must be unique and meaningful to the target audience, and it should be communicated clearly and consistently in marketing messages and branding efforts. By highlighting a strong USP, businesses can differentiate themselves from competitors, attract new customers, and build customer loyalty. It is an important part of developing an effective marketing strategy, as it helps businesses to clearly communicate their value proposition and stand out in a crowded marketplace.User Experience (UX)
How a user feels when interfacing with a system such as a website, a web application, or desktop software. UX often determines how well a website converts or how much time users spend on a website or application.User Interface (UI)
Everything is designed into an information device that a user may interact with. This includes display screens, keyboards, user interfaces of applications and websites.User-generated Content
Content created by your consumers about your company or industry that you can reshare to your community.Unique Selling Proposition
Unique Selling Proposition also known as USP, which is a marketing term that refers to a distinctive and unique quality or feature of a product, service, or brand that sets it apart from competitors and makes it more appealing to customers. A USP can take many forms, such as a superior product design, exceptional customer service, a low price point, a unique feature or benefit, or a strong brand image. The key is that the USP must be unique and meaningful to the target audience, and it should be communicated clearly and consistently in marketing messages and branding efforts. By highlighting a strong USP, businesses can differentiate themselves from competitors, attract new customers, and build customer loyalty. It is an important part of developing an effective marketing strategy, as it helps businesses to clearly communicate their value proposition and stand out in a crowded marketplace.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Quality Score
A numerical score Google AdWords assigns to ads and campaigns based on ad quality, ad relevance, and landing page experience. Generally, the higher your quality score, the higher your ads can appear on a search engine results page. Retargeting: Someone visits your website, and then after they exit and continue browsing, your ad appears as a display ad on other websites or social media channels that accept ads from the ad network you use for retargeting. (It’s a little creepy, but it works.)Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Open Rate
The percentage of the total number of subscribers who opened any one email campaign. For general newsletters (same message to every subscriber), open rates can be 20%-40%. For segmented emails (more relevant email to a subscriber based on a specific action or attribute), open rates can be 50%-80%.Out-of-home advertising (OOH)
Out-of-home advertising (OOH) is a type of advertising that reaches consumers while they are outside of their homes and on-the-go. It includes various forms of advertising such as billboards, posters, transit advertising (e.g. on buses or trains), street furniture (e.g. bus shelters or benches), and digital screens in public spaces. OOH advertising is popular because it can reach a wide audience and provide high visibility for brands. It is often used by businesses to increase brand awareness, promote new products or services, and drive foot traffic to physical stores or events. In recent years, technology has enabled new forms of OOH advertising, such as programmatic advertising that uses real-time data to deliver targeted messages to specific audiences, and interactive advertising that allows consumers to engage with ads in new and innovative ways.Marketing Funnel
The concept of leading customers through a series of events or actions that can be mapped out in the shape of a funnel. The action at the top of the funnel would focus on attracting and driving users to your website, after which they move down the funnel as they download a resource or sign up for your email list, after which they (ideally) move to the bottom of the funnel and become a paying customer.Meta Description
An HTML tag used to describe the content of a landing page. Usually between 140-160 characters.Meta Tag
Hidden bits of code on your website that help determine the various ways that your site appears within search engines, from supplying the “title” and “description” that appear in Google to telling search engines what kind of business you are and what products you offer.Marketing Funnel
The concept of leading customers through a series of events or actions that can be mapped out in the shape of a funnel. The action at the top of the funnel would focus on attracting and driving users to your website, after which they move down the funnel as they download a resource or sign up for your email list, after which they (ideally) move to the bottom of the funnel and become a paying customer.Meta Description
An HTML tag used to describe the content of a landing page. Usually between 140-160 characters.Meta Tag
Hidden bits of code on your website that help determine the various ways that your site appears within search engines, from supplying the “title” and “description” that appear in Google to telling search engines what kind of business you are and what products you offer.Marketing Funnel
The concept of leading customers through a series of events or actions that can be mapped out in the shape of a funnel. The action at the top of the funnel would focus on attracting and driving users to your website, after which they move down the funnel as they download a resource or sign up for your email list, after which they (ideally) move to the bottom of the funnel and become a paying customer.Meta Description
An HTML tag used to describe the content of a landing page. Usually between 140-160 characters.Meta Tag
Hidden bits of code on your website that help determine the various ways that your site appears within search engines, from supplying the “title” and “description” that appear in Google to telling search engines what kind of business you are and what products you offer.Impression
A term used in PPC (Pay-Per-Click) advertising that represents how many times an ad was shown.Javascript
An object-oriented scripting language commonly used to make HTML pages more dynamic and interactive.Brand
A brand is a unique name, symbol, design, or combination of these that identifies a company, product, or service and distinguishes it from others in the market. A brand represents the personality, values, and identity of a business and is a critical aspect of marketing and advertising.Ad
Ad is best representation of your brandAd Manager
Advertising managers have fast-paced and creative jobs! They are in charge of planning and directing the advertising campaigns for companies - their main goal is to promote interest in a product or service.Advertising
Advertising is a marketing tactic that involves promoting a product, service, or brand through paid communication channels such as print, broadcast, or digital media. Advertising is a key component of marketing and is used by businesses to reach and influence their target audience.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Digital marketing
Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. Digital marketing encompasses a broad range of tactics, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), content marketing, and more. The goal of digital marketing is to reach and engage with target audiences where they spend their time online, whether that's on social media, search engines, or other digital platforms. By leveraging digital channels, businesses can reach a larger audience, increase brand awareness, and drive more leads and sales.Demographic
Demographics refer to statistical data that describes the characteristics of a population, such as age, gender, income, education level, race/ethnicity, and more. Demographic data is used in marketing to identify and understand target audiences and to develop marketing strategies and campaigns that are tailored to those audiences. Demographic information can be gathered through a variety of sources, including surveys, census data, social media analytics, and customer databases. By analyzing demographic data, businesses can gain insights into the behaviors and preferences of their target audience, which can be used to create more targeted and effective marketing campaigns.Digital marketing
Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. Digital marketing encompasses a broad range of tactics, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), content marketing, and more. The goal of digital marketing is to reach and engage with target audiences where they spend their time online, whether that's on social media, search engines, or other digital platforms. By leveraging digital channels, businesses can reach a larger audience, increase brand awareness, and drive more leads and sales.Demographic
Demographics refer to statistical data that describes the characteristics of a population, such as age, gender, income, education level, race/ethnicity, and more. Demographic data is used in marketing to identify and understand target audiences and to develop marketing strategies and campaigns that are tailored to those audiences. Demographic information can be gathered through a variety of sources, including surveys, census data, social media analytics, and customer databases. By analyzing demographic data, businesses can gain insights into the behaviors and preferences of their target audience, which can be used to create more targeted and effective marketing campaigns.Engagement
Engagement refers to the level of interaction and involvement that a person has with a brand, product, or service. In the context of marketing, engagement is often used as a metric to measure the effectiveness of a marketing campaign or strategy. Engagement can take many different forms, depending on the channel or platform being used. For example, on social media, engagement might refer to likes, comments, and shares on a post, while on a website, engagement might refer to time spent on the site or the number of pages visited.Funnel
A funnel in marketing refers to the process of moving potential customers through a series of stages towards a desired action, such as making a purchase, signing up for a service, or becoming a lead. The funnel concept is often used to visualize the customer journey and to create marketing strategies that are tailored to the needs and behaviors of potential customers at each stage.Generation
In the context of marketing, generation refers to a group of people who were born around the same time and who share common experiences, values, and behaviors. There are several different generations that are often discussed in marketing, each with their own unique characteristics and preferences. Some of the most commonly discussed generations in marketing include: Baby Boomers: People born between 1946 and 1964, who are often characterized as being hardworking, loyal, and financially stable. Generation X: People born between 1965 and 1980, who are often characterized as being independent, self-reliant, and skeptical of authority. Millennials: People born between 1981 and 1996, who are often characterized as being tech-savvy, socially conscious, and interested in experiences over material possessions. Generation Z: People born between 1997 and 2012, who are often characterized as being digitally native, socially conscious, and focused on authenticity and transparency.Hashtag
A hashtag is a word or phrase preceded by the # symbol that is used to identify and categorize messages or posts on social media platforms. Hashtags were first popularized on Twitter, but they are now widely used on other social media platforms like Instagram, Facebook, and LinkedIn.Keywords
A keyword is a word or phrase that is used to search for information on a search engine like Google, Bing, or Yahoo. In the context of digital marketing, keywords are important because they are used to optimize website content and advertising campaigns for search engines. When someone types a keyword into a search engine, the search engine returns a list of relevant results based on the content of web pages and other online content that includes that keyword. For example, if someone searches for "best pizza in New York City," the search engine will return a list of websites and other content that includes that specific keyword phrase. In order to rank higher in search engine results pages for specific keywords, businesses and website owners will often engage in search engine optimization (SEO) techniques, such as including relevant keywords in website content, meta tags, and other page elements. In addition, keywords are often used in pay-per-click (PPC) advertising campaigns, where businesses bid on keywords related to their products or services in order to appear at the top of search engine results pages for those keywords.Landing page
A landing page is a web page that is specifically designed to receive and convert traffic from a marketing or advertising campaign. The goal of a landing page is to encourage visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. Unlike a typical website page, which may have multiple goals or purposes, a landing page is focused on a single goal or call to action (CTA). The design and content of a landing page are optimized to encourage visitors to take that specific action, often by emphasizing the benefits of doing so and addressing any potential concerns or objections that visitors may have.Niche
In the context of marketing, a niche refers to a specialized segment of a market that is focused on meeting the needs of a specific group of consumers with unique interests, preferences, or needs. A niche market is often characterized by a narrow focus on a specific product, service, or industry, and can be defined by a variety of factors such as demographics, geography, or lifestyle. For example, a business that specializes in selling gluten-free snacks may be considered a niche business, as it caters specifically to consumers who have a dietary restriction. Similarly, a business that specializes in eco-friendly cleaning products may be considered a niche business, as it caters specifically to consumers who are interested in reducing their environmental impact.Navigation
Navigation refers to the process of moving through a website or application to find specific content or complete tasks. Effective navigation is essential for providing users with a positive experience and ensuring that they can easily find what they are looking for. Navigation can take many forms, including menus, buttons, search bars, links, and breadcrumbs. Good navigation should be intuitive, consistent, and easy to use. It should provide users with clear and concise labels that accurately describe the content or function of each navigation element. Navigation should also be organized logically, so users can easily understand the relationships between different sections or pages on the website.Negative keywords
Negative keywords are words or phrases that are used in online advertising campaigns to prevent ads from being shown to people who are not interested in the product or service being offered. When a negative keyword is added to a campaign, the ad will not be shown to people who search for that keyword or when the ad platform's algorithm determines that a user's search query contains that keyword. For example, if a company sells high-end luxury watches and does not want their ads to appear for people who are looking for inexpensive watches, they might add "cheap" or "affordable" as negative keywords to their campaign. This will prevent their ad from being shown to people who are searching for those terms.Target
A target refers to a specific group of consumers or audience that a business or marketer is trying to reach and engage with their products, services or messages. The target audience is defined based on various demographic, psychographic, and behavioral characteristics such as age, gender, income, interests, behaviors, etc. Identifying a target audience is an essential step in developing an effective marketing strategy, as it helps businesses to focus their efforts and resources on the consumers who are most likely to be interested in their products or services. By understanding the needs, preferences, and behaviors of their target audience, businesses can create more targeted and personalized marketing campaigns, messages, and experiences.Word-of-mouth
Word-of-mouth is a marketing term that refers to the act of people sharing information or opinions about a product, service, or brand with others in their social network, typically through informal conversation. Word-of-mouth can occur both online and offline and can be driven by a variety of factors, including product quality, customer service, price, and brand reputation.Website optimization
Website optimization, also known as website optimization for search engines or search engine optimization (SEO), refers to the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of website optimization is to increase the amount and quality of organic traffic to a website by making it easier for search engines to crawl, index, and understand the content of the website. There are many factors that contribute to website optimization, including on-page optimization such as keyword research, meta tags, and content optimization, as well as off-page optimization such as link building and social media promotion. Other factors that can impact website optimization include website speed, mobile responsiveness, and user experience.Visual Hierarchy
The organization of the design elements on a landing page so that the user’s eye is guided to consume each aspect in the order of intended importance.Viral
In the context of marketing, viral refers to a phenomenon where a piece of content, such as a video, image, or article, quickly and widely spreads through social media, email, or other online channels, often through the efforts of consumers sharing the content with their own social networks. The content can become viral due to its entertainment value, humor, emotional appeal, or relevance to a particular audience. Viral marketing has become an increasingly popular strategy for businesses looking to generate buzz and increase brand awareness. By creating content that is highly shareable and engaging, businesses can reach a wider audience and potentially attract new customers. Viral marketing campaigns often leverage social media platforms such as Facebook, Twitter, and Instagram to encourage sharing and engagement.Video marketing
Video marketing refers to the use of video content as a marketing tool to promote a brand, product, or service. Video marketing can take many forms, including product demos, customer testimonials, brand stories, explainer videos, social media ads, and more. Video marketing has become increasingly popular in recent years, as it allows businesses to convey their message in a more engaging and memorable way than traditional text-based content. Video content is highly shareable and can be easily distributed across social media and other online platforms, making it an effective way to reach a wide audience and generate brand awareness.Visual Hierarchy
The organization of the design elements on a landing page so that the user’s eye is guided to consume each aspect in the order of intended importance.Viral
In the context of marketing, viral refers to a phenomenon where a piece of content, such as a video, image, or article, quickly and widely spreads through social media, email, or other online channels, often through the efforts of consumers sharing the content with their own social networks. The content can become viral due to its entertainment value, humor, emotional appeal, or relevance to a particular audience. Viral marketing has become an increasingly popular strategy for businesses looking to generate buzz and increase brand awareness. By creating content that is highly shareable and engaging, businesses can reach a wider audience and potentially attract new customers. Viral marketing campaigns often leverage social media platforms such as Facebook, Twitter, and Instagram to encourage sharing and engagement.Video marketing
Video marketing refers to the use of video content as a marketing tool to promote a brand, product, or service. Video marketing can take many forms, including product demos, customer testimonials, brand stories, explainer videos, social media ads, and more. Video marketing has become increasingly popular in recent years, as it allows businesses to convey their message in a more engaging and memorable way than traditional text-based content. Video content is highly shareable and can be easily distributed across social media and other online platforms, making it an effective way to reach a wide audience and generate brand awareness.Word-of-mouth
Word-of-mouth is a marketing term that refers to the act of people sharing information or opinions about a product, service, or brand with others in their social network, typically through informal conversation. Word-of-mouth can occur both online and offline and can be driven by a variety of factors, including product quality, customer service, price, and brand reputation.Website optimization
Website optimization, also known as website optimization for search engines or search engine optimization (SEO), refers to the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of website optimization is to increase the amount and quality of organic traffic to a website by making it easier for search engines to crawl, index, and understand the content of the website. There are many factors that contribute to website optimization, including on-page optimization such as keyword research, meta tags, and content optimization, as well as off-page optimization such as link building and social media promotion. Other factors that can impact website optimization include website speed, mobile responsiveness, and user experience.zero-party data
Zero-party data refers to data that is intentionally and proactively shared by individuals with a company or brand. This type of data is provided directly by the consumer, rather than being inferred or collected through third-party sources. Zero-party data is typically considered to be the most valuable type of customer data, as it is given with explicit consent and is often more accurate and actionable than other types of data. Examples of zero-party data include customer feedback, survey responses, preferences, and purchase intent. This data can be used by businesses to better understand their customers, personalize their marketing efforts, and improve the customer experience.X-factor
Refers to a unique and distinctive quality or feature that sets a product, service, or brand apart from its competitors and makes it more appealing to consumers. The term "X-factor" is often used in marketing and advertising to describe the intangible qualities that make a product or brand more memorable and attractive to customers.User Experience (UX)
How a user feels when interfacing with a system such as a website, a web application, or desktop software. UX often determines how well a website converts or how much time users spend on a website or application.User Interface (UI)
Everything is designed into an information device that a user may interact with. This includes display screens, keyboards, user interfaces of applications and websites.User-generated Content
Content created by your consumers about your company or industry that you can reshare to your community.Unique Selling Proposition
Unique Selling Proposition also known as USP, which is a marketing term that refers to a distinctive and unique quality or feature of a product, service, or brand that sets it apart from competitors and makes it more appealing to customers. A USP can take many forms, such as a superior product design, exceptional customer service, a low price point, a unique feature or benefit, or a strong brand image. The key is that the USP must be unique and meaningful to the target audience, and it should be communicated clearly and consistently in marketing messages and branding efforts. By highlighting a strong USP, businesses can differentiate themselves from competitors, attract new customers, and build customer loyalty. It is an important part of developing an effective marketing strategy, as it helps businesses to clearly communicate their value proposition and stand out in a crowded marketplace.Open Rate
The percentage of the total number of subscribers who opened any one email campaign. For general newsletters (same message to every subscriber), open rates can be 20%-40%. For segmented emails (more relevant email to a subscriber based on a specific action or attribute), open rates can be 50%-80%.Out-of-home advertising (OOH)
Out-of-home advertising (OOH) is a type of advertising that reaches consumers while they are outside of their homes and on-the-go. It includes various forms of advertising such as billboards, posters, transit advertising (e.g. on buses or trains), street furniture (e.g. bus shelters or benches), and digital screens in public spaces. OOH advertising is popular because it can reach a wide audience and provide high visibility for brands. It is often used by businesses to increase brand awareness, promote new products or services, and drive foot traffic to physical stores or events. In recent years, technology has enabled new forms of OOH advertising, such as programmatic advertising that uses real-time data to deliver targeted messages to specific audiences, and interactive advertising that allows consumers to engage with ads in new and innovative ways.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Niche
In the context of marketing, a niche refers to a specialized segment of a market that is focused on meeting the needs of a specific group of consumers with unique interests, preferences, or needs. A niche market is often characterized by a narrow focus on a specific product, service, or industry, and can be defined by a variety of factors such as demographics, geography, or lifestyle. For example, a business that specializes in selling gluten-free snacks may be considered a niche business, as it caters specifically to consumers who have a dietary restriction. Similarly, a business that specializes in eco-friendly cleaning products may be considered a niche business, as it caters specifically to consumers who are interested in reducing their environmental impact.Navigation
Navigation refers to the process of moving through a website or application to find specific content or complete tasks. Effective navigation is essential for providing users with a positive experience and ensuring that they can easily find what they are looking for. Navigation can take many forms, including menus, buttons, search bars, links, and breadcrumbs. Good navigation should be intuitive, consistent, and easy to use. It should provide users with clear and concise labels that accurately describe the content or function of each navigation element. Navigation should also be organized logically, so users can easily understand the relationships between different sections or pages on the website.Negative keywords
Negative keywords are words or phrases that are used in online advertising campaigns to prevent ads from being shown to people who are not interested in the product or service being offered. When a negative keyword is added to a campaign, the ad will not be shown to people who search for that keyword or when the ad platform's algorithm determines that a user's search query contains that keyword. For example, if a company sells high-end luxury watches and does not want their ads to appear for people who are looking for inexpensive watches, they might add "cheap" or "affordable" as negative keywords to their campaign. This will prevent their ad from being shown to people who are searching for those terms.Niche
In the context of marketing, a niche refers to a specialized segment of a market that is focused on meeting the needs of a specific group of consumers with unique interests, preferences, or needs. A niche market is often characterized by a narrow focus on a specific product, service, or industry, and can be defined by a variety of factors such as demographics, geography, or lifestyle. For example, a business that specializes in selling gluten-free snacks may be considered a niche business, as it caters specifically to consumers who have a dietary restriction. Similarly, a business that specializes in eco-friendly cleaning products may be considered a niche business, as it caters specifically to consumers who are interested in reducing their environmental impact.Navigation
Navigation refers to the process of moving through a website or application to find specific content or complete tasks. Effective navigation is essential for providing users with a positive experience and ensuring that they can easily find what they are looking for. Navigation can take many forms, including menus, buttons, search bars, links, and breadcrumbs. Good navigation should be intuitive, consistent, and easy to use. It should provide users with clear and concise labels that accurately describe the content or function of each navigation element. Navigation should also be organized logically, so users can easily understand the relationships between different sections or pages on the website.Negative keywords
Negative keywords are words or phrases that are used in online advertising campaigns to prevent ads from being shown to people who are not interested in the product or service being offered. When a negative keyword is added to a campaign, the ad will not be shown to people who search for that keyword or when the ad platform's algorithm determines that a user's search query contains that keyword. For example, if a company sells high-end luxury watches and does not want their ads to appear for people who are looking for inexpensive watches, they might add "cheap" or "affordable" as negative keywords to their campaign. This will prevent their ad from being shown to people who are searching for those terms.Most Searched
Ad
Ad is best representation of your brandAd Manager
Advertising managers have fast-paced and creative jobs! They are in charge of planning and directing the advertising campaigns for companies - their main goal is to promote interest in a product or service.Visual Hierarchy
The organization of the design elements on a landing page so that the user’s eye is guided to consume each aspect in the order of intended importance.Sales Funnel
The sales funnel is the experience a prospect would encounter after certain touchpoints from within the marketing funnel up until the point when the sale is actually made. The stages of the sales funnel could include; purchase contemplation, making a purchase decision, experiencing post-purchase engagement.Schema Markup
A piece of code you can add to a page’s HTML to help search engines understand what your website is about and what type of information it contains.Search Engine Results Page (SERP)
The page displayed by a web search engine in response to a query by a searcher. Every time you perform a Google search, you are greeted by a SERP.Search Intent
The reason or reasons someone typed their question into a search engineSearch Term
A word or combination of words entered into a search engine in order to search a specifc thing. Also known as a Search Query.Sitemap
This is really just what it sounds like—a map listing the pages on your website that allows search engines like Google and Bing to identify where pages are, what order they come in, their importance, and how to generally navigate your site.User Experience (UX)
How a user feels when interfacing with a system such as a website, a web application, or desktop software. UX often determines how well a website converts or how much time users spend on a website or application.User Interface (UI)
Everything is designed into an information device that a user may interact with. This includes display screens, keyboards, user interfaces of applications and websites.User-generated Content
Content created by your consumers about your company or industry that you can reshare to your community.Rankings
A term for where a website appears in search engine results. A site’s ranking may increase or decrease over time for different search terms, or queries.Reach
Reach is a term associated with the content you digitally release. Not to be confused with impressions, reach is the total number of people that see your given content.Really Simple Syndication (RSS)
A way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An RSS Feed is a place where all updates are tracked together, in an easily viewable format.Remarketing
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site.Responsive Design
Web design that changes and is optimized for each specific device a consumer could be using/viewing your content on.Retention Rate
The net % of customers that a business retains over a given time period, If a company started last quarter with 100 customers, then lost 10 customers over the same time period, their retention rate would be 90%.Return on Ad Spend (ROAS)
Gross revenue is generated for every dollar spent on advertising. (revenue from ad campaign / cost of ad campaign = ROAS)Return on Investment (ROI)
Less specific than ROAS. The multiple of value generated for every dollar spent.Paid Search
Also referred to as Search Engine Marketing (SEM), Paid Placement, or Pay Per Click (PPC), paid search allows advertisers to pay to be listed within the Search Engine Results Pages(SERP) for specific keywords or phrases. Most commonly associated with Google Ads and Facebook Ads.Quality Score
A numerical score Google AdWords assigns to ads and campaigns based on ad quality, ad relevance, and landing page experience. Generally, the higher your quality score, the higher your ads can appear on a search engine results page. Retargeting: Someone visits your website, and then after they exit and continue browsing, your ad appears as a display ad on other websites or social media channels that accept ads from the ad network you use for retargeting. (It’s a little creepy, but it works.)Page Speed
The length of time a browser takes to load all the content on a specific landing page of a website. Also known as load timePromotional Content
Content that pushes products, promotions, or offers that tie directly to sales.Open Rate
The percentage of the total number of subscribers who opened any one email campaign. For general newsletters (same message to every subscriber), open rates can be 20%-40%. For segmented emails (more relevant email to a subscriber based on a specific action or attribute), open rates can be 50%-80%.Marketing Funnel
The concept of leading customers through a series of events or actions that can be mapped out in the shape of a funnel. The action at the top of the funnel would focus on attracting and driving users to your website, after which they move down the funnel as they download a resource or sign up for your email list, after which they (ideally) move to the bottom of the funnel and become a paying customer.Meta Description
An HTML tag used to describe the content of a landing page. Usually between 140-160 characters.Meta Tag
Hidden bits of code on your website that help determine the various ways that your site appears within search engines, from supplying the “title” and “description” that appear in Google to telling search engines what kind of business you are and what products you offer.Impression
A term used in PPC (Pay-Per-Click) advertising that represents how many times an ad was shown.Javascript
An object-oriented scripting language commonly used to make HTML pages more dynamic and interactive.Brand
A brand is a unique name, symbol, design, or combination of these that identifies a company, product, or service and distinguishes it from others in the market. A brand represents the personality, values, and identity of a business and is a critical aspect of marketing and advertising.Advertising
Advertising is a marketing tactic that involves promoting a product, service, or brand through paid communication channels such as print, broadcast, or digital media. Advertising is a key component of marketing and is used by businesses to reach and influence their target audience.Call-to-action
A call-to-action (CTA) is a marketing term that refers to a specific instruction or directive designed to prompt an immediate response or action from the target audience. A CTA is typically included in marketing messages, such as advertising, emails, or website pages, and is intended to motivate the audience to take a specific action, such as making a purchase, downloading a resource, or filling out a form.Channel
In marketing, a channel refers to the means by which a product or service is delivered to the target audience. A marketing channel, also known as a distribution channel, can include a variety of different intermediaries and methods of delivery, including wholesalers, retailers, direct sales, online marketplaces, and more.Click-through rate (CTR)
Click-through rate (CTR) is a metric used in digital marketing to measure the effectiveness of an advertisement or other online content. It is calculated by dividing the number of clicks an ad or link receives by the number of times it is displayed, expressed as a percentage. CTR is a key performance indicator (KPI) in digital advertising and is used to assess the success of a campaign. A high CTR indicates that a large percentage of people who saw the ad clicked on it, which can indicate that the ad is relevant, engaging, and effective in driving traffic to the intended destination, such as a landing page or product page. A low CTR, on the other hand, may indicate that the ad is not resonating with the target audience, is not well-targeted, or is not visually appealing. CTR can be influenced by a variety of factors, including ad placement, targeting, messaging, and design. While CTR is an important metric in digital marketing, it should not be the only factor used to evaluate the success of a campaign. Other metrics, such as conversion rate, cost per acquisition, and return on investment, should also be considered to gain a more comprehensive understanding of the campaign's effectiveness.Competitive analysis
Competitive analysis is a process in marketing that involves identifying and analyzing the strengths and weaknesses of competing businesses in the same industry or market. The purpose of competitive analysis is to gain insights into the competitive landscape and use that information to inform business strategy, marketing tactics, and product development.Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the number of conversions without increasing the number of visitors to the website, ultimately resulting in more revenue and a higher return on investment (ROI) for the business. CRO involves analyzing website data, such as user behavior and website metrics, to identify areas of the website that could be optimized to improve the conversion rate. This can include elements such as website design, layout, copy, forms, and calls-to-action. The process of CRO typically involves several steps, including: Identifying the desired conversion actions: This involves determining the specific actions that website visitors should take, such as filling out a form or making a purchase. Analyzing website data: This involves reviewing website metrics, such as bounce rate, time on site, and click-through rate, to understand user behavior and identify areas of the website that could be optimized. Developing hypotheses: Based on the data analysis, hypotheses are developed for how to improve the website to increase conversions. Testing: A/B or multivariate testing is conducted to determine which variations of the website elements result in the highest conversion rates. Implementation: Once the winning variation is identified, it is implemented on the website to improve the conversion rate. By continually optimizing the website for conversions, businesses can improve their ROI and increase revenue. CRO is an ongoing process that requires constant monitoring and optimization to stay ahead of the competition and provide the best user experience for website visitors.Digital marketing
Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. Digital marketing encompasses a broad range of tactics, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), content marketing, and more. The goal of digital marketing is to reach and engage with target audiences where they spend their time online, whether that's on social media, search engines, or other digital platforms. By leveraging digital channels, businesses can reach a larger audience, increase brand awareness, and drive more leads and sales.Demographic
Demographics refer to statistical data that describes the characteristics of a population, such as age, gender, income, education level, race/ethnicity, and more. Demographic data is used in marketing to identify and understand target audiences and to develop marketing strategies and campaigns that are tailored to those audiences. Demographic information can be gathered through a variety of sources, including surveys, census data, social media analytics, and customer databases. By analyzing demographic data, businesses can gain insights into the behaviors and preferences of their target audience, which can be used to create more targeted and effective marketing campaigns.Engagement
Engagement refers to the level of interaction and involvement that a person has with a brand, product, or service. In the context of marketing, engagement is often used as a metric to measure the effectiveness of a marketing campaign or strategy. Engagement can take many different forms, depending on the channel or platform being used. For example, on social media, engagement might refer to likes, comments, and shares on a post, while on a website, engagement might refer to time spent on the site or the number of pages visited.Funnel
A funnel in marketing refers to the process of moving potential customers through a series of stages towards a desired action, such as making a purchase, signing up for a service, or becoming a lead. The funnel concept is often used to visualize the customer journey and to create marketing strategies that are tailored to the needs and behaviors of potential customers at each stage.Generation
In the context of marketing, generation refers to a group of people who were born around the same time and who share common experiences, values, and behaviors. There are several different generations that are often discussed in marketing, each with their own unique characteristics and preferences. Some of the most commonly discussed generations in marketing include: Baby Boomers: People born between 1946 and 1964, who are often characterized as being hardworking, loyal, and financially stable. Generation X: People born between 1965 and 1980, who are often characterized as being independent, self-reliant, and skeptical of authority. Millennials: People born between 1981 and 1996, who are often characterized as being tech-savvy, socially conscious, and interested in experiences over material possessions. Generation Z: People born between 1997 and 2012, who are often characterized as being digitally native, socially conscious, and focused on authenticity and transparency.Hashtag
A hashtag is a word or phrase preceded by the # symbol that is used to identify and categorize messages or posts on social media platforms. Hashtags were first popularized on Twitter, but they are now widely used on other social media platforms like Instagram, Facebook, and LinkedIn.Keywords
A keyword is a word or phrase that is used to search for information on a search engine like Google, Bing, or Yahoo. In the context of digital marketing, keywords are important because they are used to optimize website content and advertising campaigns for search engines. When someone types a keyword into a search engine, the search engine returns a list of relevant results based on the content of web pages and other online content that includes that keyword. For example, if someone searches for "best pizza in New York City," the search engine will return a list of websites and other content that includes that specific keyword phrase. In order to rank higher in search engine results pages for specific keywords, businesses and website owners will often engage in search engine optimization (SEO) techniques, such as including relevant keywords in website content, meta tags, and other page elements. In addition, keywords are often used in pay-per-click (PPC) advertising campaigns, where businesses bid on keywords related to their products or services in order to appear at the top of search engine results pages for those keywords.Landing page
A landing page is a web page that is specifically designed to receive and convert traffic from a marketing or advertising campaign. The goal of a landing page is to encourage visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. Unlike a typical website page, which may have multiple goals or purposes, a landing page is focused on a single goal or call to action (CTA). The design and content of a landing page are optimized to encourage visitors to take that specific action, often by emphasizing the benefits of doing so and addressing any potential concerns or objections that visitors may have.Niche
In the context of marketing, a niche refers to a specialized segment of a market that is focused on meeting the needs of a specific group of consumers with unique interests, preferences, or needs. A niche market is often characterized by a narrow focus on a specific product, service, or industry, and can be defined by a variety of factors such as demographics, geography, or lifestyle. For example, a business that specializes in selling gluten-free snacks may be considered a niche business, as it caters specifically to consumers who have a dietary restriction. Similarly, a business that specializes in eco-friendly cleaning products may be considered a niche business, as it caters specifically to consumers who are interested in reducing their environmental impact.Target
A target refers to a specific group of consumers or audience that a business or marketer is trying to reach and engage with their products, services or messages. The target audience is defined based on various demographic, psychographic, and behavioral characteristics such as age, gender, income, interests, behaviors, etc. Identifying a target audience is an essential step in developing an effective marketing strategy, as it helps businesses to focus their efforts and resources on the consumers who are most likely to be interested in their products or services. By understanding the needs, preferences, and behaviors of their target audience, businesses can create more targeted and personalized marketing campaigns, messages, and experiences.Word-of-mouth
Word-of-mouth is a marketing term that refers to the act of people sharing information or opinions about a product, service, or brand with others in their social network, typically through informal conversation. Word-of-mouth can occur both online and offline and can be driven by a variety of factors, including product quality, customer service, price, and brand reputation.Viral
In the context of marketing, viral refers to a phenomenon where a piece of content, such as a video, image, or article, quickly and widely spreads through social media, email, or other online channels, often through the efforts of consumers sharing the content with their own social networks. The content can become viral due to its entertainment value, humor, emotional appeal, or relevance to a particular audience. Viral marketing has become an increasingly popular strategy for businesses looking to generate buzz and increase brand awareness. By creating content that is highly shareable and engaging, businesses can reach a wider audience and potentially attract new customers. Viral marketing campaigns often leverage social media platforms such as Facebook, Twitter, and Instagram to encourage sharing and engagement.Video marketing
Video marketing refers to the use of video content as a marketing tool to promote a brand, product, or service. Video marketing can take many forms, including product demos, customer testimonials, brand stories, explainer videos, social media ads, and more. Video marketing has become increasingly popular in recent years, as it allows businesses to convey their message in a more engaging and memorable way than traditional text-based content. Video content is highly shareable and can be easily distributed across social media and other online platforms, making it an effective way to reach a wide audience and generate brand awareness.Website optimization
Website optimization, also known as website optimization for search engines or search engine optimization (SEO), refers to the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of website optimization is to increase the amount and quality of organic traffic to a website by making it easier for search engines to crawl, index, and understand the content of the website. There are many factors that contribute to website optimization, including on-page optimization such as keyword research, meta tags, and content optimization, as well as off-page optimization such as link building and social media promotion. Other factors that can impact website optimization include website speed, mobile responsiveness, and user experience.zero-party data
Zero-party data refers to data that is intentionally and proactively shared by individuals with a company or brand. This type of data is provided directly by the consumer, rather than being inferred or collected through third-party sources. Zero-party data is typically considered to be the most valuable type of customer data, as it is given with explicit consent and is often more accurate and actionable than other types of data. Examples of zero-party data include customer feedback, survey responses, preferences, and purchase intent. This data can be used by businesses to better understand their customers, personalize their marketing efforts, and improve the customer experience.X-factor
Refers to a unique and distinctive quality or feature that sets a product, service, or brand apart from its competitors and makes it more appealing to consumers. The term "X-factor" is often used in marketing and advertising to describe the intangible qualities that make a product or brand more memorable and attractive to customers.Unique Selling Proposition
Unique Selling Proposition also known as USP, which is a marketing term that refers to a distinctive and unique quality or feature of a product, service, or brand that sets it apart from competitors and makes it more appealing to customers. A USP can take many forms, such as a superior product design, exceptional customer service, a low price point, a unique feature or benefit, or a strong brand image. The key is that the USP must be unique and meaningful to the target audience, and it should be communicated clearly and consistently in marketing messages and branding efforts. By highlighting a strong USP, businesses can differentiate themselves from competitors, attract new customers, and build customer loyalty. It is an important part of developing an effective marketing strategy, as it helps businesses to clearly communicate their value proposition and stand out in a crowded marketplace.Out-of-home advertising (OOH)
Out-of-home advertising (OOH) is a type of advertising that reaches consumers while they are outside of their homes and on-the-go. It includes various forms of advertising such as billboards, posters, transit advertising (e.g. on buses or trains), street furniture (e.g. bus shelters or benches), and digital screens in public spaces. OOH advertising is popular because it can reach a wide audience and provide high visibility for brands. It is often used by businesses to increase brand awareness, promote new products or services, and drive foot traffic to physical stores or events. In recent years, technology has enabled new forms of OOH advertising, such as programmatic advertising that uses real-time data to deliver targeted messages to specific audiences, and interactive advertising that allows consumers to engage with ads in new and innovative ways.Public relations (PR)
Public relations (PR) is a strategic communication process that helps build relationships between organizations and their target audiences. PR professionals use various tactics and techniques to create a positive image and reputation for their clients, as well as to manage crises and negative publicity. PR involves a range of activities such as media relations, event planning, content creation, social media management, and community outreach. These activities are designed to reach and engage with target audiences, including customers, employees, investors, journalists, and the general public. The goal of PR is to promote a positive image and reputation for the organization, enhance credibility and trust, and ultimately increase sales and revenue. PR can help organizations to build brand awareness, generate media coverage, and establish thought leadership in their industry.Pay-per-click (PPC)
Pay-per-click (PPC) is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. PPC ads are typically displayed on search engine results pages (SERPs) or on websites, and advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user searches for a keyword or phrase, the search engine displays the ads that have bid on that keyword or phrase. The ads are ranked based on a variety of factors, including the bid amount, ad relevance, and landing page quality. When a user clicks on an ad, the advertiser is charged a fee, which can range from a few cents to several dollars depending on the competitiveness of the keyword and the industry.Persona
A persona is a fictional character created to represent a specific type of user or customer. Personas are commonly used in design and marketing to help designers and marketers understand their target audience and create products and experiences that meet their needs and preferences. The persona includes information such as demographics, personality traits, background, goals, and behaviors, which are based on research and data about the target audience. By creating a persona, designers and marketers can better empathize with their users or customers and design products or experiences that are more likely to be successful. In the case of Samantha, she represents a software engineer who is focused, driven, and interested in making a positive impact in her field while maintaining her personal interests and relationships.Navigation
Navigation refers to the process of moving through a website or application to find specific content or complete tasks. Effective navigation is essential for providing users with a positive experience and ensuring that they can easily find what they are looking for. Navigation can take many forms, including menus, buttons, search bars, links, and breadcrumbs. Good navigation should be intuitive, consistent, and easy to use. It should provide users with clear and concise labels that accurately describe the content or function of each navigation element. Navigation should also be organized logically, so users can easily understand the relationships between different sections or pages on the website.Negative keywords
Negative keywords are words or phrases that are used in online advertising campaigns to prevent ads from being shown to people who are not interested in the product or service being offered. When a negative keyword is added to a campaign, the ad will not be shown to people who search for that keyword or when the ad platform's algorithm determines that a user's search query contains that keyword. For example, if a company sells high-end luxury watches and does not want their ads to appear for people who are looking for inexpensive watches, they might add "cheap" or "affordable" as negative keywords to their campaign. This will prevent their ad from being shown to people who are searching for those terms.